Portfolio
A curated selection of my branding, design, digital content and product work.
From retail brand builder to consultant, I've led brand development from positioning through visual execution. Every identity system here starts with the story a brand needs to tell and works backward to the visuals that carry it, built to live in the real world and scale.
I build products and systems that put people first. From vibe coding websites, building a proprietary relational intelligence assessment, creating an AI Content Strategy Automation to an AI coaching tool for small business owners - these projects represent the full arc of digital leadership: discovery, architecture, interaction design, and the human experience of something that actually works.
I led the evolution of a regional grocery e-commerce platform with a content strategy that involved vendor advertising, curated collections, and delivery infrastructure. The result was 210% sales growth following a competitor acquisition. Every decision here was made in close collaboration with marketing, operations, and category stakeholders while balancing the business unit requirements and customer needs.
Integrated digital campaigns, content and publications, all built on one principle: clarity for the person on the other end. For more than ten years, I guided organizations across every brand touchpoint, creating digital ads, campaigns, a digital magazine and digitized annual reports that balanced audience needs with business goals. Every piece was written and designed with plain language, brand consistency and the user experience in mind.