Lauren Foster

About

The intersection of
empathy and innovation.

I'm a dual Canadian-American citizen based in Calgary, open to remote roles and relocation to the US. Over two decades, I've built a career at the intersection of design, product management, and emerging technology.

My approach is rooted in empathy. I believe the best products come from deeply understanding people — their needs, frustrations, and aspirations. Whether I'm leading a product team, defining brand strategy, or architecting user experiences, I start with the human.

As the founder of EQera Technologies Inc., I'm working to bring emotional intelligence into AI — creating technology that understands and responds to human emotions with nuance and care.

Core Expertise

Product StrategyUX DesignBrand IdentityAI/ML ProductsE-CommerceDesign SystemsTeam LeadershipUser Research

Location

Calgary, Canada · Dual Canadian-American citizenship
Open to remote work and US relocation

The Journey

2004

Design Beginnings

Started career in graphic design and brand identity, working with agencies and startups.

2010

UX & Digital Strategy

Transitioned into user experience design, leading digital transformation projects.

2015

Product Management

Moved into product leadership, managing e-commerce platforms and cross-functional teams.

2020

AI & Innovation

Began exploring AI-driven product development and emotional intelligence technology.

2023

EQera Technologies

Founded EQera Technologies Inc., focused on human-centred AI and emotional intelligence.