About
With me you get
empathy and innovation.
I'm a dual Canadian-American citizen based in Calgary, open to Web and Digital roles for mission-aligned organizations. For almost two decades, I've built a career at the intersection of people, creativity and technology.
My approach is rooted in empathy. I believe the best products come from deeply understanding people; their needs, frustrations, and aspirations. Whether I'm leading a digital/product team, defining brand strategy, or architecting user experiences, I start with being curious.
I'm currently consulting small businesses and non-for-profits, helping them bring emotional intelligence into AI implementation by creating automations and workflows that understand and respond to human emotions with nuance and care.
Core Expertise
Location
Calgary, Canada · Dual Canadian-American citizenship
Open to remote Canada and US work
The Journey
Design Beginnings
Started career in graphic design. Working for a record label in Chicago and freelancing.
Brand & Content Strategy
Transitioned into brand management while leading and building content and creative.
UX, Web & Digital Leadership
Moved into user experience design, website optimization and leading digital strategies.
E-Commerce Product Management
Led successful e-commerce acquisition through digital and product optimization efforts.
AI Leadership & Innovation
Combined professional experience with AI training and business acumen to build products with emotional intelligence.
Human-Centred AI & Digital Consulting
Helping mission-aligned organizations implement AI & digital strategies that keep people at the centre.