Lauren Foster

I design human-centered products and experiences that turn everyday challenges into opportunities for connection, growth, and impact.PdM-P, PdM-AI Leader, CGD

End to end product leadership: I know how to design, scale and launch with successful GTM strategies.

Innovative Product Leader (PdM-P) with 15+ years of experience transforming retail, e-commerce, and health & wellness products through digital strategy, customer insight, and brand innovation. I’ve directed multi-site e-commerce expansions and scaled catalogues. I optimize pricing and attributes, lead cross-functional teams through successful launches, and ship features. I also integrate AI automations that turn insights into roadmaps, grow conversion, streamline operations, and deliver seamless omni-channel experiences. Key achievement was increasing e-commerce sales by 210% year-over-year.

Customer Success Hustler: I'm going to get the results you need.

I've been focused on the customer experience since day one of my career. Regardless of my role, I blend research, journey mapping, and design thinking to turn insights into improvements. I've led omni-channel experiences and an online business acquisition, which took customers from one brand and platform to another. It was successful due to increasing traffic and revenue substantially, all while keeping a high customer satisfaction ratings of 4.7/5. I demonstrate effective cross-functional leadership with development, operations and customer success teams to resolve issues quickly and deliver human-centered outcomes.

AI Integration Expert: I ensure your business remains efficient and innovative.

Built AI products and automations: an EQ-driven dating MVP with custom AI assessment and photo-feedback custom chatbot, AI automations using Jotform, Zapier, and Gmail/CRM to create custom automatic responses. I've also worked with realtors to clarify how AI can help the real estate industry such as analyzing complex reports, identifying trends, and automatic customized emails for outreach. I'm passionate about using AI for ideation, research, integrating data, prompting, and custom workflows that save time for any role or industry.

Brand Guru: I know how to position and lead with your values in mind.

Marketing, branding, and design leader blending strategy and craft to grow businesses. I develop positioning, visual identity, run data-informed campaigns, and design customer-centric physical and digital experiences. Elevating perception, driving acquisition, and strengthening loyalty across omni-channel touch-points.

I'm mission-driven and drive growth when I know the product or service I'm building will make customers lives better.

I’m currently seeking a leadership role at the intersection of product and customer experience, where I can turn insights into strategy, guide teams with empathy and curiosity, and use my AI leadership knowledge to create experiences that delight customers and drive results. I lead effectively in remote roles, or in-person in Canada or the United States.In the meantime, I'm a Senior Product Consultant for my business called You Are Your Product where I'm helping other professionals, founders and executives define or enhance their personal brand. I have a branding framework that incudes branding foundations, expanding their digital online presence, marketing their brand and learning how to use AI to help them keep up with technology and save them time.

Thank you for visiting and I'd love to connect.

Building long-lasting connections is a passion of mine, so feel free to connect with me via email or LinkedIn. Check out my work experience on LinkedIn or request my resume.

© Lauren Foster YYC